For a short time after the Google Penguin update in 2012, the world of doing business online was in a constant state of commotion. Everybody was freaking out about it. As a direct result of this, the incredible importance of social signals became far more widely known. It is still mainly about SEO but it is absolutely going to have an affect on the traffic you send to your site. Trying to ignore this development can only be detrimental to the success of your business. Sure it’s a trend right now but it doesn’t seem to be lessening to any degree. Here are some accurate guidelines for using social signals for SEO or general applications.

All homepages do not contain regular content in relation to what you would normally see. A magazine blog theme will have paginated content and links to expand or go to a different page. Either way, be sure you have social signal enablers on your home page.

These will be links and easy to share links to all the major social sites. These can definitely generate social signals if people like your site, home page copy because of what it says, and they want to tell their friends. You will never know for sure what satisfies a person, so have a good choice of things for them. Of course, you should already be monitoring your website for social signals and know what is needed. If there is any doubt in your mind about whether or not you actually understand your readers, you probably don’t, so work to change that right now. Not only do you need to start on this right now, you need to make sure that it is your top priority or else they won’t understand the message you’re trying to send to them. Since this is all about social media, and SEO, then your ability to reach out with meaningful content is all important. There are all sorts of things that you can do with social media including figuring out who the big influences on your market are. Once you’ve figured out who they are, whether it is through Twitter or Facebook, then you can begin to get involved. You can actively play a part to drive the conversation in your market. This is going to get you quite a lot of attention when you do this, particularly if you send out messages that are both relevant and topical.

If you have never used Twitter paid ads to drive traffic, then rest assured that it is a simple process. Remember to set up a budget for the day and pick the right keywords. You can only tweet to your market when you find them on Twitter. You can order promoted Tweets while on Twitter. You can use their targeting app and then create promoted tweets.

You will find success with Facebook too. Use Facebook to your benefit to brand your site or create email marketing lists. Do not attempt to make sales at Facebook directly because this strategy does not work as well these days.

When it comes to social signals, Google and SEO, do not worry too much. Creating good content and making your blog readers will still get you a good ranking. Just improve your online strategy by using social signals and things will improve for the better.