Search Engine Optimization
Digital marketing is only getting more and more competitive as time goes on. As the average user gets more and more tech savvy, it gets harder and harder to make your business stand out. That’s where a professional SEO company comes in. With the help of someone who really knows how to get you to the top of the heap in your area, your business can thrive off of minimal investment on your end.
There can only be one entry in the number one spot on Google for every word or term. The first three entries in Google that come up tend to get on average at least 70-80% of the clicks on that entire page. People rarely even go to a second or third page unless they’re looking for something really specific. Business becomes more of an online venture every single day, regardless of your niche. SEO is a combination of many different factors that all come together to influence how high or low you show up. If you have a weak website with unreadable content and slow load times, you can expect your rankings to reflect that. If you’re working with a nice clean, fast website with good handwritten content and regular updating and blacklining, you can expect to be among the top of the heap for what you offer. Do remember though, SEO isn’t an overnight thing. It’s an ongoing process that taken planning and looks for long-term results.
Do you get a lot of referrals or word of mouth visits to your business? Well you crank that number up even more if you have good social media presence. You can reach out to both new and existing customers, give them new information, and just keep up with them. I know we’ve all seen friends make posts asking for recommendations in the area, be that business that someone links them to because you’ve made such a positive impact on them. Simple interaction, updates, and just being able to ask people about their lives when they come into your business, it all goes such a long way towards being the one that people think of when they need you. Social media is free to use, so you should be using it as much as you can! Share pics, share fun events, share it all!
Growing your online presence to the point that you generate a lot of organic visits is truly something special. This is done through a mix of social media marketing, SEO, and sometimes AdWords. Don’t get the thought in your head that you can work hard and start posting and building thigs up for a week, and expect great long-term results. Remember, the people ranking below you are all working to move up as well. So if you stay stagnant you’re bound to move down as time goes on. You need a Raleigh SEO expert working with your business to get you to the top, once you see the long term results, you’ll wonder why you didn’t get into it even sooner!
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